Each stage should represent a different step in the buyer’s journey. But whether business is slacking or steady, there’s always room for improvement. While a strong sales team can make a big difference in the bottom line, you don’t want to ignore how the rest of your business can increase sales as well. Ask yourself if the information in the meeting you are planning could be better shared in an email or spreadsheet. At the end of the day, this means more money to invest in your people and your product. Event organisers can increase their revenue by introducing tiered ticket prices, offering attendees additional benefits. Planners and attendees want an authentic, local experience especially if they are travelling for the event. Article - How to Optimize Your Hotel Sales Strategy for More Group Business - 100+ months of continuous RevPAR growth has the hotel industry riding an … You may think that your only option is to turn down the RFP because you can’t meet all the planner’s criteria. event sales EventProfs branding Customer Engagement target audience grow sales sales tips customer brand personal brand about the author Helen Moon, is a CIM qualified events and marketing director with an eclectic mix of experience in the events industry that spans 20 years and includes event production, venue operations, proactive sales and digital marketing. In today’s world, hotel’s need to find  a way to cater to everyone’s dietary needs without breaking the bank. Holly Edwards is Gather's Content Marketing Specialist. One of the best ways to do that is by offering menu options that are hyper local to your property’s geographical location. Beyond sales and customer service, catering sales coordinators are also responsible for managing the details for client food orders. – Have grab and go options available in your lobby. One of the most effective strategies is to use your food and beverage services to increase bill size. Send past customers who booked with you this time last year an email and see if they’d like to start a tradition by doing the same this year. – Offer creative meal options like meal stations, snacks, and ‘build your own’ bars. We’ve gathered some best practices to improve your sales game and win more banquet business. How to Increase Revenue of a Restaurant With Banquet Sales. They are also asking me to improve banquet sales by a large percentage as well, as well as raise the bar on the banquet clientele. – Prospect in real-time either via the phone or in-person whenever possible. Set results goals (sales per month, amount per sale, profit per sale, etc.) http://www.lifecycle-performance-pros.com This video reveals 7 techniques for increasing internet sales. Looking at hotel F&B performance for June 2017, on a 12-month-moving-average comparison, catering-and-banquet revenue per available square foot (RevPAS) rose 2%; while for hotel F&B venues, revenue per available seat saw a 1.4% increase, according to STR data. Here are a couple of ideas that are easy to implement: – Have a menu with a variety of options for planners to choose from. If you work with outside caterers or have a preferred caterers list, consider linking to their menus or sites so they can get a feel for those offerings as well. It’s important to keep them happy and focused on your guests. 1. You’re also there to tend to your client’s needs to ensure their event goes off without a hitch. Attracting new customers is a good thing. Related: See which event types are most profitable in our most recent guide. How to Increase Sales through Your Google My Business Listing That’s because there’s a lot of networking involved when you work with potential clients and vendors. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. Restaurants with private dining rooms and banquet facilities can increase sales by catering to private parties and large functions such as weddings, holiday parties, and business conferences. Not only do meal options provide flexibility for planners who may not know everyone’s dietary preferences, it also allows alleviates stress for planners hosting ticketed events who may not know the number of attendees until later in the event planning process. 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